I translate business goals into data-driven design that just feels right to use
AI Agent - Help marketers understand and leverage customer data @Adobe
Timeline
3 months
Role
Product Designer
Team
Student design team, worked with Adobe's designer, PM, researcher and AI engineer
Enable grocery associates to resolve customer issues on-site @Kroger
Timeline
3 months
Role
Product Designer
Team
3 Designers, Kroger client team
Redesigning outage map to provide more clarity in reporting workflows @AES
Timeline
4 weeks
Role
Product Designer
Team
1 Product Owner, 1 Developer, 1 Customer Insight Researcher
Improving Sign-up Conversion for Indiana University
Timeline
1 week
Role
Solo Designer
Team
Solo Designer, Content Writer
Work Experience
Leveraged AI to create a design system from 0→1 based on MVP screens, saving the team 40+ hours, and designed workflows for both mobile and desktop experience for an education platform
Reshaped the IA and homepage design of the Undergraduate Education website, leading to 20% increase in conversion
Redesigned the customer portal of 960K users, shortening key workflow by 35%
Conducted 10+ interviews with client internal teams, identifying three opportunities to boost team collaboration and efficiency
Leveraged survey analysis, voice of customer (VOC) results and sales data of 40K users, providing suggestion on future product strategy